E-commerce has been displacing brick-and-mortar stores for years, but the trend accelerated dramatically in 2020, as lockdowns and shuttered retail locations forced consumers to the internet in droves.
In the US alone, e-commerce gained 5% penetration in a few short months, a milestone that previously took six years, from 2014-2019, to reach. With demand pulled forward by roughly two years, e-commerce penetration is expected to reach 25% by the end of the year. This reality spells disaster for traditional retailers not fully embracing new technologies. While an online presence is now a prerequisite for survival, a website alone is not enough for success in today's increasingly digital and interconnected world. Rodrigs adds to internet retailers to benefit from Covid trends Not a...
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