The asset management sector will see 'Netflix-esque' moves as firms seek to use data to improve customer outcomes, according to Nucleus chief customer officer Barry Neilson.
Similar to the way entertainment giant Netflix uses algorithms to suggest programmes it thinks users will like based on their viewing history, Neilson believes asset managers will have to use data in the same way. FCA reveals scope of platform competition study "The firms best placed for innovation will be those using technology to their advantage," he said. "You will see a 'Netflix-esque', customer-centric form of asset management going forward. What are the clients' objectives and what are their buying patterns? "Fund groups will have to partner with platforms more heavily for...
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