How do asset managers avoid 'genderwashing'?

The asset management industry, motivated by shifting attitudes as well as the clear business opportunities, is responding to the growing number of female investors by offering more products focused on gender equality. Client-led demand Various reports have found that sustainable investment, generally, is more important for women than for men, and that within sustainable investment, gender equality is one of the most desired impacts for women, after environmental topics (climate change and pollution) and human rights. It also makes financial sense. Other studies have shown that compa...