Vanguard Lifestrategy, Fundsmith Equity and Lindsell Train UK Equity were the three most popular funds bought by financial advisers on AJ Bell Investcentre in 2020, according to the platform company.
AJ Bell has released the top ten most popular funds bought by advisers on its advised platform with those three household names leading the way. However, the most notable pattern was the focus on UK equity funds. Six of the ten most popular funds on AJ Bell's adviser platform had a UK focus compared to just one-in-ten on its D2C technology. Vanguard FTSE UK All Share was fifth on the list with Liontrust Special Situations, JOHCM UK Dynamic, Ninety One UK Alpha and Vanguard FTSE UK Equity all joining it in the top ten. "Financial advisers have backed the UK with the most popular funds ...
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